Tuesday, October 11, 2011

GoodHomes & Fab India Re-Use aftermath....

I am sorry for not really writing about the aftermath of "The Re-use Workshop by Good Homes". Well I thought I should not leave anything incomplete. So here are some pictures and a little note of the happenings that followed...

Event was conducted by GoodHomes editor Ronitaa Italia-Dhanu were in she took the participants through different vignettes where we highlighted the whole ‘recycle and reuse' aspects of decor. The whole point in doing this brand building exercise was to establish GoodHomes as “decor expert” and encourage interaction with readers.

Conducted on Sept 23rd at the Kalaghoda store of Fabindia, 48 walk-ins enjoyed the "REVAMP" theme of the workshop, which meant utilize existing material which are available at homes and recreate things at home without changing the original format.

The workshop also ended with bright ideas and participation from participants. BBC GoodHomes also had a little contest with where 5 best reuse ideas won little gift baskets. Overall I think it is a very cool initiative taken by Good Homes to make all of us realize how waste or unwanted things can make a a whole lot of difference!

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